From the organizer:
If you market professional services (architecture, engineering, construction (AEC), law, marketing firms, design consultancy, and want to how to move in the right direction, join us! As marketers, we understand the value of the Go/No Go process. Companies that have good ones win better projects and spend less money winning them. Companies that don't, run their marketers ragged chasing every opportunity that comes along and often get tied up in work that is neither profitable nor aligned with their mission.
Did you know that the Go/No Go process can be applied to you...personally? How we evaluate professional opportunities can determine whether or not we achieve our aspirational career goals. Join Cathy Hutchison, CPSM, LEED AP BD+C for a look at the elements that form a personal Go/No Go process and help us improve our career path within the companies we currently serve.