Top Consumer Trends Of 2010

Venue: University of St. Thomas Minneapolis Campus, Opus Hall, Room #201 
Date: Tuesday, January 12, 2010 
Time: 7:30 AM – 9:00 AM 
Location: University of St. Thomas, Opus Hall – Room #201 1000 LaSalle Avenue, Minneapolis, MN 55403 
Cost: AMA Members: $25 Non-Members: $50 Students: $15 
Event Manager: Phil Zuidema, Phil.Zuidema@capella.edu 
Speaker: Karl D. Speak, President Brand Tool Box, Ltd. 

Session Title: High Potential Leaders Have Strong Brands 

How are you perceived inside your organization? Are you fully engaged in your job and your company’s business strategies? What is your relationship intelligence? How aligned are your values with your employer’s values? The answers to these questions can have a real impact on whether you are perceived as a high potential leader. 

This exciting, upbeat presentation will introduce you to the concepts of authentic personal brand and how you can become a more effective leader by being more of who you are. Based on his best-selling book, Be Your Own Brand, Karl D. Speak will introduce participants to the principles of authentic personal brand as a new leadership skill. You will have an opportunity to learn a pragmatic process for developing your authentic personal brand as well as understand practical tips for applying these concepts to become perceived as a high potential leader.

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