Marketing/ Communications

While Facebook evolves, communications fundamentals remain the same

By: Jennifer Hellman / (11/15/2011)

Seeking Social Solace

By: Carol Russell / (08/8/2011)

Patients disclose serious medical diagnoses online. Read more >>

5 Ways Social Media Drives Sales

By: John Marino / (02/25/2011)

The digital landscape is changing and the competition is aggressive. Fifteen years ago every company was told to build a website and those who didn’t would be left behind. Owners would have their employee’s family member build an informational page for $300 and say that they were participating on the Internet. Read more >>

What’s the Point of a Logo?

By: Charley Howe / (02/24/2011)

One of the most challenging of all marketing assignments is developing a logo for a new company or new product/service. Read more >>

Oh where, oh where has my corporate brand gone?

By: MIKE MCMILLAN / (12/22/2010)

For emerging companies, it’s familiar territory. Many enter the business fray with two brands—corporate and product—that are not necessarily linked by message or image. Read more >>

Who’s really looking out for your customers?

By: Jay Peters / (11/19/2010)

Your company is setting out on a new interactive project and you've assembled an A-Team made up of the usual suspects. Read more >>

Persistence Pays Off in Marketing Strategies

By: JOHN BARTON / (11/16/2010)

Telling your story in meaningful and measurable ways should be the goal of any marketing strategy. But it’s not easy, and you may have to tell your story several times – in different ways – to grow your business. Read more >>

Is “As Seen on TV” the End of the 30-Second Spot?”

By: CHARLEY HOWE / (10/27/2010)

I have a client who introduced a new product earlier this year to much acclaim. The product sold well at retail, outperforming other leaders in the category by a large margin. It’s also gotten major buzz from being listed as a Top 125 new food product by Women’s Health magazine. And then ABC’s Good Morning America had the editor of Women’s Health on the show. Read more >>

Achieving Online Marketing Success

By: Jennifer Risdall / (09/29/2010)

What is success? In today’s world success can be easily measured, especially online. But it means different things to companies. It may mean selling one multimillion dollar deal every six months or it may mean selling 10,000 widgets in one month. The key is to know what your goals are from a business and marketing standpoint and then work to achieve or exceed these goals. Read more >>

Who Wrote Your Website?

By: Tina Karelson / (09/9/2010)

Web copy can spell trouble. Too often, organizations outsource a web project to an ad agency, or another partner, while keeping the copywriting portion of the project in-house... Read more >>

A Social Media Strategy That Works

By: John Marino / (08/31/2010)

When I talk to business owners and marketing managers over the last month they know that their company and brand needs to be on Facebook, Twitter and Foursquare. We all see the cell phone ads promoting the social networking sites, hear about it on the news and see our friends, family members and co-workers typing away. The biggest question I hear when sitting down with someone is “How do I leverage social media to increase sales?” Read more >>

Let Your Audience Drive Your Marketing

By: MIKE MCMILLAN / (08/27/2010)

It’s afternoon. You’re in the conference room with your management team, getting the download on a recent market study. On the screen is a list of competitive alternatives provided by your company’s existing customers Read more >>