Image by Alli Peters

The importance of inbound marketing

We know businesses need a social media presence, but do they need a blog too?

By Alli Peters

Ever since Facebook started allowing users to roll out business pages in 2009 and Twitter hit its metaphorical peak, according to CNN, at 21.2 million visitors in the same year, businesses have heard nothing but how important it is to have a social media presence. According to a recent article written by President of Web Marketing Pros Peter Roesler, having a social media presence not only increases consumers awareness of your brand, but it also legitimizes your brand, increases sales, improves customer service and aids in distributing content.

But is having this online social media presence enough? HubSpot has been telling us for years that inbound marketing — marketing content that draws users in — is on the rise. A useful example of inbound marketing is a thoughtful or engaging blog post that catches the consumers’ attention. (The opposite is outbound marketing — an advertisement or banner rolling across the top of their webpage.) The 2013 State of Inbound Marketing Report by HubSpot revealed that “79% of companies that have a blog report a positive ROI for inbound marketing this year” and conversely, “Just 20% of companies without a blog reported ROI from inbound marketing in 2013.”

So what does this all mean? Blogging is an incredibly useful, easy and almost always free way for you to connect with your clients, whether you’re business-to-business or business-to-consumer. Writing thoughtful and engaging content about services you provide, new ideas in the field or updates on networking events for local professionals provides you content to share on your Facebook and Twitter pages. This content turns more consumers towards your business because it has the potential to exhibit your expertise and honesty.

Our best advice? Like HubSpot says, it’s time to join the inbound community.