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February 2010/FEATURES

Power of the Big, Spirit of the Small

Legal entrepreneurs go from start-up to a decade of success.
By: David Gee

The occasion was the firm’s 10th Anniversary. And though the food and drink was nice, and the collection of corporate aircraft that surrounded us was indeed impressive, I was most impressed by the three principals...

Marketing the Menagerie

Lee Ehmke is using previously untapped business savvy to transform a stagnating Minnesota Zoo into the radical beacon of environmental conservation and design it was originally intended to be.
By: Drew Wood

Welcome to Your Childhood

Chances are you've haven't paid much attention to zoos lately-or, say, since you were 12. It's not that you've been ignoring zoos, they just haven't been doing much to...

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Contents

Departments

Communications

Your Brand, Your Reputation
Sometimes brand perception is the real indicator of your company's reputation, and what it's real value is.
...
Driving a Hybrid
Pocket Hercules bills itself as a full-service hybrid agency-including advertising, PR, interactive and plenty of beer....
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