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July 2010/FEATURES

Emily J. Davis

The Case for Social Media

Social media is a valuable, oft-misunderstood business tool that will demand your attention sooner or later. So whether you're a novice looking to learn, an "expert" seeking more, or a bonafide skeptic, here's a comprehensive look at the brand-changing medium and how it can redefine your company.
By: Drew Wood

A Case Study in Colossal Failure and Moderate Redemption

According to Greenpeace, Nestle has been less than ethical lately. It turns out that the company...

The New Duluth

The Northern Minnesota town famous for shipping and biting winters is biting back and proving that, in an era of uber connectivity, the burgeoning economic machine that is the new Duluth knows no bounds.
By: Beth Probst

The marquee boldly stating "Girls Friday Nights" is an unlikely place to gauge the business environment of a community-unless you are Duluth and the marquee belongs to the historic Norshor Theater.

In June, the...

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Contents

Departments

Bottom Line

After the Fallout
A year ago, Chrysler made cuts nationwide to its dealership base, and its bankruptcy left remaining dealers scrambling. This is how a...

Communications

Digital Domain
Weber Shandwick's Greg Swan taps into the power of social networking, and sees even more opportunities ahead.

Leadership

Notes from a Nonprofit Virtuoso
Sometimes following your talents leads you to your strengths.
Working For Yourself, Not By Yourself
The coworking movement is helping independent workers stave off the isolation of working alone and allowing them to collaborate their way...
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