Marketing/Communications

Photo via iStock

In the early 1980’s, Steve Hed, a small business owner and entrepreneur who owned Grand Performance Bicycles in St. Paul, began tinkering with road bicycle wheels. In particular, Hed – a young pioneer in a crowded market – was focused on making aerodynamic bicycle wheels by using carbon fiber materials, essentially making bicycles faster. Read More

Alexis Walsko, founder of Lola Red

Alexis Walsko admits that she is not a hard core sports fan, but she thinks that may be a strategic advantage as she adds a professional sports division to her Minneapolis-based media relations firm. Read More
In a digital world, a tradeshow booth may be your company’s ticket to memorable marketing. Read More


Three Deep employees enjoy the freedom to work from Three Deep’s custom on-site bar.

Lots of companies are great at selling their products, services or ideas. Far fewer are great at selling themselves. How should small and midsize employers market themselves to potential recruits? We asked advice from four experts — most of whom offer this kind of counsel for a living. Read More
For many business leaders, public speaking is a chore, not a hobby. Others don’t mind it so much — but they’re not about to quit their day jobs. It’s rare to encounter someone who can step on stage or stand up in a boardroom and clearly, fluently, persuasively hold forth, hitting all the right notes along the way. Read More

Image by Alli Peters

Ever since Facebook started allowing users to roll out business pages in 2009 and Twitter hit its metaphorical peak, according to CNN, at 21.2 million visitors in the same year, businesses have heard nothing but how important it is to have a social media presence. Read More
Marketing can easily become too faceless, lack relevancy, or get lost in the pack — in order to draw potential customers, content must break through the clutter, but this isn't news to our audience. What might be news however, is the growing role of social media in how a businesses conducts marketing. Read More
I think we can all agree that online marketing and presence are important, perhaps even crucial, for modern businesses. But are you making the most of yours? Local experts share their best online practices for businesses:  Read More

A Blue Line car plastered in advertising 

Metro Transit provides over 81 million rides per year and serves approximately 289,000 commuters in the Twin Cities every day. Read More

Scott Litman

Magnet 360 attracts success by strategy, not circumstance. Read More