From the organizer:
If you’ve ever wondered how to get more media coverage for your business, and how to squeeze the most from every opportunity? To get a reporter’s attention, should you send a press release or a Tweet? And once a story runs in the media, how can you multiply its impact? Is your website ready for new sales leads? What other digital marketing should you be doing? How important are infographics and video? Do you even know how to get started? Sales and marketing professionals often juggle a lot of responsibilities. Many find it difficult to find the time to even stay current on PR and digital marketing strategies, let alone to implement them. We will zero in on precisely what you need to know to get noticed in the media and online.