A Minnesota mom reinvents how we think about soups
“As a busy mother of three, I found soups to be a healthy and filling snack or meal option when I was on the go,” says Nancy Fink, owner and founder of Spoon Optional. Nancy wants to change the way people think about soup. “We typically think to eat soup hot in a bowl when it’s cold outside. Our soups bring portability and ease to the category — they can be eaten hot or cold, and with or without a spoon — easy for people on-the-go.”
But portability doesn’t compromise nutrition. “Our soups are made fresh with real, recognizable, whole ingredients — they live in the refrigerated section because they’re not meant to last for years.” Nancy and her team plan to move production to a larger facility in 2017 to accommodate the high demand. She hopes to continue to grow the brand but have the business as close to home as possible.
“There’s such an amazing creative community in Minneapolis,” Nancy says. She was able to tap “a smart group of local women” to help with branding, label design and the website. The soups are available at Lakewinds Food Co-Op locations and Linden Hills Co-Op.
“I’ve always been passionate about cooking and eating healthy food, and gravitated towards soups, because of the endless ingredient and flavor combinations, and how the entire process — from chopping up the veggies to the long simmering phase — creates a smell that lingers throughout the house.”
When asked what her favorite flavor of soup is, she responded, “Super Greens is definitely my favorite! I love it warm in the mornings . . . or cold right out of the fridge — the bit of kick from the cayenne is a great boost for my metabolism!” The spoon may be optional, but these soups are clearly a refreshingly healthy option for lingering, cold Minnesota winters.