While no product or service can be a good fit niche products have an even narrower market than most. Marketing a niche product starts with creating a marketing plan that’s in step with your business plan.  Read More
What started as a simple rebranding effort turned into a long-term relationship. Since refreshing the website in 2015, Rocket55 has helped Casa de Corazón build a strong online presence—from its website to its social media channels—with much success. Read More

I’ve spent my entire corporate career fighting for marketing budgets. Now, as the president of a strategic marketing agency, I think some companies should cut their marketing budgets. Read More
Tish Reynolds, founder of the Reynolds Group, leads brand development and client services for growing businesses looking for innovative creative solutions to their marketing challenges that deliver results. Read More

Photo courtesy of Optum

Before the infamous breach that compromised millions of personal records, before the disastrous Target Canada campaign, before the layoffs that shook the Twin Cities retail community to the core, there was the Target Pregnancy Debacle. (At least, that’s what we’re calling it.) Read More
This month we are launching the new Industry Watch + section, in which we will feature a collection of stories, Q+A's, How-To's and more to give readers a 360 degree look at one topic. Read More

Alexis Walsko, founder of Lola Red

Alexis Walsko admits that she is not a hard core sports fan, but she thinks that may be a strategic advantage as she adds a professional sports division to her Minneapolis-based media relations firm. Read More
The WAND Corp. got started 30 years ago with an emphasis on point-of-sale systems and backroom operations technology. But for the last eight years the company has become a major player in digital menu boards, serving more than 70 brands in the “quick food and fast casual” niche, including Cinnabon, Church’s Chicken and Auntie Anne’s. Read More