social media

Women who work in fashion, design and social media—or aspire to—are being invited to put on their high heels and step out to a free networking event aimed at connecting Twin Cities creatives. 
The event, called WhatSheSaid, is scheduled at the W Hotel in downtown Minneapolis on March 19 from 1:30-4:30.
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A cringe-worthy tweet. A hasty deletion. A forthright mea culpa.
And then … an empty desk.
It’s an all-too-familiar scenario, though thankfully not too common.
For employees, social media is just the latest in a long list of professional hazards. For employers, it’s yet another liability to fret over.
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Image by Alli Peters

Ever since Facebook started allowing users to roll out business pages in 2009 and Twitter hit its metaphorical peak, according to CNN, at 21.2 million visitors in the same year, businesses have heard nothing but how important it is to have a social media presence. Read More


Golden Valley-based “communication engine” L District, set to launch in beta later this month, thinks Minnesota’s professional women need an alternative to the noise and clutter of big, everything-to-everyone social networks like Facebook and LinkedIn. Read More

Cindy Leines, founder of CEL Public Relations.

When it comes to your company’s social media presence, go big and go bold.
That’s the advice of PR strategist Cindy Leines. The founder of CEL Public Relations, a Plymouth-based marketing, PR and design firm, she was an early enthusiast of the advantages of integrating social media channels into a business’s big picture.
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I was sitting at my desk wrestling with Facebook; trying to say what I wanted to say using a technology I didn’t understand. My 26-year-old nephew Matt happened to be in the office at the time, so I said, “What am I doing? You’re young. You do this!” Read More
In today’s business world, there’s no absence of focus on improving social media knowledge and online skills. Yet there’s far less emphasis on how to increase a much more fundamental but still critical area: social networking opportunities and skills.  Read More
We interviewed three young entrepreneurs making a splash in the social media marketing business. They gave us the scoop on what’s new in the industry, as well as what keeps them up at night. Read More
Marketing can easily become too faceless, lack relevancy, or get lost in the pack — in order to draw potential customers, content must break through the clutter, but this isn't news to our audience. What might be news however, is the growing role of social media in how a businesses conducts marketing. Read More