From the organizer:
Do your salespeople really deliver the results you need at your trade shows? Sure they capture some leads, but does the team really do everything it can to maximize the show? Or do they just show up at your booth and talk to the prospects who happen to stop by?
What does it truly mean for the sales team to “work” a trade show? Gary Braun, co-founder of the sales consulting firm Pivotal Advisors pivotaladvisors.com, will explain the sales team’s role – before, during, and after the show – in helping the company achieve measurable results at its trade show.
7:30 Continental breakfast
The presentation is free and limited to 50 people.